Lifestyle brand developed from Mellow Mushroom is actually pretty cool

Turns out a lifestyle brand has developed from the Mellow Mushroom pizza franchise. And it's actually pretty neat.

The creative behind the apparel and accessory label, launched in 2015 and dubbed House of Shroom, is University of Miami alumna Elizabeth Brasch. She and her team of artists design and produce vibrant offerings — everything from crew-neck graphic tees to stemware and luggage tags — that embody the psychedelic motif Mellow Mushroom has had since the 1970s, when the Atlanta-born chain's merchandise brand was then known as Mellow Gear.

The theme and art of House of Shroom reflect the multicultural experiences Brasch encountered during her time in Miami, too.

Three capsules — Rainbow Trip, Good Pizza and Roots — make up the label's spring 2017 collection, and each is meant to represent signature elements of the gourmet pizza purveyor. Rainbow Trip, for example, speaks to 1974, the year Mellow Mushroom was founded, with groovy, hippie-era prints and tees. Roots — featuring bright, cartoon-like art that resembles the chain's original apparel prints — is also dedicated to Mellow Mushroom's beginnings, while Good Pizza pays homage to pie lovers through pizza-embellished items such as long- and short-sleeve shirts.

Locally, there's a Mellow Mushroom in Brandon and another in Clearwater. Fans of the franchise should peep House of Shroom's full line of accessories and apparel online.

Today is Employee Appreciation Day

Friday, March 3, is Employee Appreciation Day. It's a day worth celebrating since research shows that recognition is the greatest cause of above average performance across all generations of U.S. workers. These results from a study conducted by employment specialist O.C. Tanner highlight the importance of recognizing employees:

  • Recognition is the number one thing (37%) people say causes them to do great work. 
  • Lack of appreciation is the number one reason people leave jobs (78%). 

So why wait to recognize employees? Welcoming new hires with a collection of branded products makes them feel like a valued member of the team from day one. When selecting items, consider a mix of products ranging from the practical (think sports bottles and journals) to things that are just plain fun (Bluetooth speakers and drones).

Welcome packages are also good way to introduce your company culture through the products you choose. A tech startup might be inclined to give out virtual reality headsets, while a more "corporate" employer might stick to tried and true options like polo shirts and travel mugs.

Uniforms have come a long way

Originally, the word “uniform” was a way of describing things that looked the same. It has come to mean much more than that over the ages. People have made and worn uniforms to give teams of all sorts a sense of belonging. They set expectations, instill a sense of trust and create a sense of camaraderie.

Uniforms give teams of all sorts a sense of belonging, a tangible link to tradition and professional pride. They also set expectations of how others perceive those in uniform. They instill a sense of trust in our perception of nurses and doctors, a sense of camaraderie with those who also wear your school’s colors, and a sense of respect for those who serve your country.

Clothing has been conveying the status, wealth, occupation, religion and social values for thousands of years. From the first shaman’s robes and Roman senators’ togas to Scottish soldiers’ kilts to Rosie the Riveter’s coveralls, clothes, and more specifically uniforms, truly do make the man or woman.

The beginning of the 20th century brought with it drastic changes to the workforce and to how people dressed for work. Rural workers moved to the city to find work, women entered the job market in historic numbers and the working class began to earn more money and enjoy more leisure time.

In 1900, nearly every working man wore a business suit. The quality of the suit, accessories and styling are what set the laborers apart from the white-collar workers.

As society and styles shifted over the course of two world wars, business uniforming took a turn. Women became part of the workforce and war-time strains on basic supplies like cloth, flipped workwear on its ear. Women learned how to do more with less by turning their daily jacket, blouse and skirt into evening attire (simply by leaving their jacket at home and changing out their accessories.

During the ‘70s officewear became more casual, reflecting the Flower Power generation. All-knit suits in bright colors and flared suit pants became the norm. Also, women bought into color-coordinated collections of separate skirts, blouses and jackets, increasing the options in their wardrobes.

As women began to rise through the ranks of corporate America in the 1980s, their styles began to mimic their male counterparts. Tailored “power suits” with exaggerated padded shoulders, narrow waists and bold patterns commanded attention in the boardroom.

In the 1990s, Casual Friday gained force as a cultural phenomenon in the early 1990s. Jeans and khakis paired with dress shirts and a blazer or cardigan quickly became the norm.

Today, Millennials are setting the pace for office styles today. Casual Friday has become an everyday affair. Ties are disappearing, sneakers are replacing dress shoes and performance fabrics are being integrated into office styles to create versatile looks that can easily transition from day to night.

Stores, restaurants and other businesses where more traditional uniforms are the norm are also transforming what it means to wear a uniform. Instead of having everyone wear the same style and color of logoed shirt, companies are giving their employees a color palette and style options to choose from. This allows for a cohesive team style that is recognizable and trusted by customers while also giving employees the chance to express their individuality.

So, don your colorful socks. Wear a patterned button-up shirt with dark jeans. Choose performance fabrics that transition from the workplace to your workout. Evolve your uniforming look in small or big ways to keep up with the changing times.

By Lisa Terry
From: SanMar U


Threds Open House = SUCCESS!

We would like to thank everyone who helped make our recent open house a huge success! This past Friday, we had hundreds of people from across the southeast walk through our remodeled lobby and into our production facility and warehouse, where 25 vendors showcased their latest wares, helping us in our aim to further Expand Your Brand Reach. Our local food and beverage vendors delighted all, from Sugarlands Distilling Company and Fanatic Brewery to Mellow Mushroom and Cruze Farms. We’d also like to say thank you to Tandur Indian Kitchen, Newk’s Eatery, Sweet P's and McAlister’s Deli for help filling the plates! Also, a big shout out and thank you to Bassmaster Pro Brandon Coulter! 

Needless to say, we had a blast. Thank you to everyone that showed up! 

Wrap up in your new favorite hoodie!

Lets face it, winter is almost upon us. It's getting cold out there and you know what that means. It's hoodie weather! 

Your employees and customers would appreciate a great new hoodie to keep them warm as the days grow short. If your business works outdoors, your employees will be thanking you for the extra layer. Just think, any time they go outside your brand will be prominently displayed. As a gift to a customer, the hoodie will remind them of your business every time they put it on, associating the warmth of the shirt with good feelings toward your company.

We have added special hoodie pricing to our specials page. Check back often for more new specials. 

Get More Bill For Your Buck!

Instead of just picking a hat for your logo, imagine that you could create your own hat for the same cost, and wouldn’t have to pay for them until they were delivered. What if it was all just a matter of a little more time?

With a bit of forethought and planning, an amazing hat with a great price could be yours. Our overseas programs can customize an original hat in about four months. These hats can feature customized fabrics, various embroidery styles, patches, trim, colors, closures, profiles, custom labeling and much more! Such options transform an ordinary hat into a true retail-quality piece of headwear. 

The process--from an idea to a physical sample--does, however, takes some time, from the thought, to the design, to construction and shipping. But the sky is the limit!

Take these two hats for instance. They are comparable in price. The primary difference is that Mercury’s hat took an extra 90-120 days to produce. Well worth the wait if you’re in need of 144-288 pieces, the standard production requirements. 

Contact Threds today to get started. We have great relationships with our overseas vendors, and our sales team and artists will work hard to help transform your idea into reality

NOW OPEN! Threds Lab

NOW OPEN! Threds Lab

Design your own shirt. Make a custom shirt from the comfort of your own home! You can design, share, and order your custom shirts in our new Threds Lab tool. Design an awesome shirt from scratch using over 11,000 different clip art. Upload your own design using our design upload function. Need some inspiration? Choose from over 2,100 design ideas, perfect for any occasion. Need help? Chat with one of the staff, using our online chat function. 

T Shirt Vocabulary

T Shirt Vocabulary

The terms used to describe shirts can be confusing. Here is a list of common apparel vocabulary words. Hopefully this will help you make a more informed decision on your next custom screen printing order from our Knoxville, TN facility. 

Shiny shirts? We can do that!

Through some vigorous trial and error, experimenting and research we have perfected our foil printing process! The gallery below shows the step by step process we use to apply the textile foil to the new "9 Mantra" from the House of Shroom!

Your Exclusive Under Armour Dealer

Threds has an exclusive Under Armour distribution deal in East Tennessee!   

We have a complete catalog of Under Armour products that you can customize with your logo. Your brand can be opposite that iconic UA logo. These products are top of the line, containing the newest Under Armour technology. Bags, hats, polos and performance wear, nothing less than the top quality you expect from Under Armour. 

Contact us today to see the whole catalog of products! 

Spring Colors, Spring Apparel!

The trendiest colors for Spring 2016 are in, and we have the shirts to go with them! The fashion world is already ablaze in these colors, and you too can be in on the latest trend. According to the PANTONE® FASHION COLOR REPORT SPRING 2016, this season's unisex palette of colors "transcend cultural and gender norms . . . [and] give way to excitement and optimism, though quiet stability prevails in this season’s palette."

Fiesta - Pantone 17-1564

An eye-popping red that gets the party started, as its name suggests. Pantone highlights Pamella Roland and Malone Souliers as two designers incorporating the fiery hue into their spring '16 collections. District Made's "red frost" Perfect Tri Crew Tee, DM130, is a pretty close match. 


Buttercup - Pantone 12-0752

This season's take on yellow, called Buttercup, is certainly not so mellow — it's a richer, buttery hue that propels us straight to that first really sunny day of spring. Comfort Colors' "butter" is a great match to Buttercup, shown here in their Adult Tank Top, 9360.

Green Flash - Pantone 15-0146

Another major source of inspiration for spring is the contrast of greenery in an urban landscape, apparently — so you can expect to see Green Flash to be a big hit! Gildan's "Lime" matches Green Flash across the Gildan offering,  shown as the Ladies Heavy Cotton™ 100% Cotton T-Shirt.

Snorkel Blue - Pantone 19-4049

Even a traditionally fall hue like navy can get a refresher for the warmer months. This marine-inspired blue kicks up the brightness to give navy a "happier, more energetic context." "Cool Blue" is a great match from Next Level, The Boyfriend Tee, 3900, pictured.

Rose Quartz - Pantone 13-1520

A pale pink that's sweet without feeling overly frilly. Look out for this color, it will be everywhere this spring! "Blossom", shown as a Garment-Dyed T-shirt, C9030,  from Comfort Colors is a good doppelganger for Rose Quartz.

Serenity - Pantone 15-3919

Looks as soothing as it sounds. This color compliments most skin tones, and sells well for men, women and kids of all ages! You'll spot the calming color in spring '16. "Sky Blue" in the Delta Apparel collection is a great match, shown is the Adult 20/1's Surf Tee 5.5 oz, 19100. 

Lilac Gray - Pantone 16-3905

For a sleek transitional color you'll wear all through the weird in-between weather. The neutral color looks great on everyone!

Limpet Shell - Pantone 13-4810

Fresh, peppy, and basically everything we want out of a good shade of aqua. This mossy tone has a vintage flair and is perfect for your collection if your customers love color but crave a sense of sophistication. Next Level's "Cancun," pictured in the The Terry Racerback Tank, 6933, is a great option!

Iced Coffee - Pantone 15-1040

We certainly appreciate the straightforwardness of this color-name combo. It pairs well with cool tones as well as other warm tones and will be a great compliment to any piece. Check out the Perfect Weight Crew Tee, DM104L, in "Heather Latte" from District Made.

Peach Echo - Pantone 16-1548

As a pastel appendage to the popular shades of Coral, Peach Echo lightens things up and takes a softer approach. Take a look at Gildan's Softstyle Junior Fit T-shirt, 64000L, in "Hearther Orange."

We have hundreds of apparel options that would be comparable to any of these spring colors, so contact us today and find out what we can offer you!