Retention isn't easy.

Retention isn't easy, but it's important to do for business of any size. Some customers will always come back and make big purchases, while others simply won't. It's just the name of the game.

 

Out of the box analytics from Big Commerce

Above you will see a screenshot from BigCommerce's new out-of-the-box ecommerce analytics Customer report. In the box you will notice the number of new and returning customers. While the above illustrates a pretty good split for a brand, this particular brand is focused on upping its number of returning client base.

Why just focus on that? Well, its not just focusing on that. However like most business, new customers are the most expensive. If often takes a lot of capital to advertise-- and acquire new customers. If customers don't come back though, it could mean that your 'lifetime' value is low, rather than increasing over time. This could hurt any business in a number of ways, but the most immediate effect will decrease your spending ability on ads, thus limiting your visibility to potentially viable new clients.

Unfortunately, creating lifetime value isn't something you can do with the flip of the switch. Its a nurturing process. The good news, is that it doesn't require a PHD or an army of marketers or data analysts. Earning repeat business is possible, but it must be linked to your overall business strategy. Long Term Value needs to be at the core of your business and it's strategy. Remember, its not all about the money. The capital invested in business advertising must be equally balanced with time. That effort and time put into creating thoughtful marketing campaigns like retargeting can help track and measure your value over a given period. Once you've begun to acquire the data from your campaigns, then you can really begin to understand what value your customers are looking for as well as how to deliver on it.

RFID? And why you should care.

What is RFID?

Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object. The RFID tag provides a unique identifier for the object and, like a bar code or magnetic strip, must be scanned to get the information.

What’s The Big Deal?

RFID tags are showing up in some credit cards and newer U.S. passports. These “contactless cards” are designed to be more convenient than traditional credit cards because they don’t have to be swiped. A payment industry newsletter, The Nilson Report, says 35 million contactless chip cards are in circulation in the U.S.

There is potential downside to the convenience. Anyone with a handheld RFID reader can “skim” sensitive information from people’s credit cards at a distance of several feet. They can even get your name and country of origin from your passport.

There’s no need to panic yet. For all the hype about the theoretical danger, there have been few, if any, reports of actual crimes involving RFID skimming.

What is RFID Blocking Technology?

RFID-blocking wallets and pockets are designed to help protect you from this new brand of electronic pickpocketing. These items are typically made from a material that interferes with radio waves, making a card’s RFID chip difficult to read.

What Can RFID Blocking Do For Brands?

Safety-related products are part of a rapidly growing trend. Promotional products with RFID-blocking technology capitalize on an increased interest in security and make sense for a variety of projects. Some examples include:

  • Event giveaways for the financial services industry.
  • Gifts for corporate teams with heavy travel schedules.
  • Promotional products for companies that manufacture safety-related products.
  • Giveaways and gifts for any company looking to create a brand image of safety and security.

Lifestyle brand developed from Mellow Mushroom is actually pretty cool

Turns out a lifestyle brand has developed from the Mellow Mushroom pizza franchise. And it's actually pretty neat.

The creative behind the apparel and accessory label, launched in 2015 and dubbed House of Shroom, is University of Miami alumna Elizabeth Brasch. She and her team of artists design and produce vibrant offerings — everything from crew-neck graphic tees to stemware and luggage tags — that embody the psychedelic motif Mellow Mushroom has had since the 1970s, when the Atlanta-born chain's merchandise brand was then known as Mellow Gear.

The theme and art of House of Shroom reflect the multicultural experiences Brasch encountered during her time in Miami, too.

Three capsules — Rainbow Trip, Good Pizza and Roots — make up the label's spring 2017 collection, and each is meant to represent signature elements of the gourmet pizza purveyor. Rainbow Trip, for example, speaks to 1974, the year Mellow Mushroom was founded, with groovy, hippie-era prints and tees. Roots — featuring bright, cartoon-like art that resembles the chain's original apparel prints — is also dedicated to Mellow Mushroom's beginnings, while Good Pizza pays homage to pie lovers through pizza-embellished items such as long- and short-sleeve shirts.

Locally, there's a Mellow Mushroom in Brandon and another in Clearwater. Fans of the franchise should peep House of Shroom's full line of accessories and apparel online.

Today is Employee Appreciation Day

Friday, March 3, is Employee Appreciation Day. It's a day worth celebrating since research shows that recognition is the greatest cause of above average performance across all generations of U.S. workers. These results from a study conducted by employment specialist O.C. Tanner highlight the importance of recognizing employees:

  • Recognition is the number one thing (37%) people say causes them to do great work. 
  • Lack of appreciation is the number one reason people leave jobs (78%). 

So why wait to recognize employees? Welcoming new hires with a collection of branded products makes them feel like a valued member of the team from day one. When selecting items, consider a mix of products ranging from the practical (think sports bottles and journals) to things that are just plain fun (Bluetooth speakers and drones).

Welcome packages are also good way to introduce your company culture through the products you choose. A tech startup might be inclined to give out virtual reality headsets, while a more "corporate" employer might stick to tried and true options like polo shirts and travel mugs.

Uniforms have come a long way

Originally, the word “uniform” was a way of describing things that looked the same. It has come to mean much more than that over the ages. People have made and worn uniforms to give teams of all sorts a sense of belonging. They set expectations, instill a sense of trust and create a sense of camaraderie.

Uniforms give teams of all sorts a sense of belonging, a tangible link to tradition and professional pride. They also set expectations of how others perceive those in uniform. They instill a sense of trust in our perception of nurses and doctors, a sense of camaraderie with those who also wear your school’s colors, and a sense of respect for those who serve your country.

Clothing has been conveying the status, wealth, occupation, religion and social values for thousands of years. From the first shaman’s robes and Roman senators’ togas to Scottish soldiers’ kilts to Rosie the Riveter’s coveralls, clothes, and more specifically uniforms, truly do make the man or woman.

The beginning of the 20th century brought with it drastic changes to the workforce and to how people dressed for work. Rural workers moved to the city to find work, women entered the job market in historic numbers and the working class began to earn more money and enjoy more leisure time.

In 1900, nearly every working man wore a business suit. The quality of the suit, accessories and styling are what set the laborers apart from the white-collar workers.

As society and styles shifted over the course of two world wars, business uniforming took a turn. Women became part of the workforce and war-time strains on basic supplies like cloth, flipped workwear on its ear. Women learned how to do more with less by turning their daily jacket, blouse and skirt into evening attire (simply by leaving their jacket at home and changing out their accessories.

During the ‘70s officewear became more casual, reflecting the Flower Power generation. All-knit suits in bright colors and flared suit pants became the norm. Also, women bought into color-coordinated collections of separate skirts, blouses and jackets, increasing the options in their wardrobes.

As women began to rise through the ranks of corporate America in the 1980s, their styles began to mimic their male counterparts. Tailored “power suits” with exaggerated padded shoulders, narrow waists and bold patterns commanded attention in the boardroom.

In the 1990s, Casual Friday gained force as a cultural phenomenon in the early 1990s. Jeans and khakis paired with dress shirts and a blazer or cardigan quickly became the norm.

Today, Millennials are setting the pace for office styles today. Casual Friday has become an everyday affair. Ties are disappearing, sneakers are replacing dress shoes and performance fabrics are being integrated into office styles to create versatile looks that can easily transition from day to night.

Stores, restaurants and other businesses where more traditional uniforms are the norm are also transforming what it means to wear a uniform. Instead of having everyone wear the same style and color of logoed shirt, companies are giving their employees a color palette and style options to choose from. This allows for a cohesive team style that is recognizable and trusted by customers while also giving employees the chance to express their individuality.

So, don your colorful socks. Wear a patterned button-up shirt with dark jeans. Choose performance fabrics that transition from the workplace to your workout. Evolve your uniforming look in small or big ways to keep up with the changing times.

By Lisa Terry
From: SanMar U

.

Threds Open House = SUCCESS!

We would like to thank everyone who helped make our recent open house a huge success! This past Friday, we had hundreds of people from across the southeast walk through our remodeled lobby and into our production facility and warehouse, where 25 vendors showcased their latest wares, helping us in our aim to further Expand Your Brand Reach. Our local food and beverage vendors delighted all, from Sugarlands Distilling Company and Fanatic Brewery to Mellow Mushroom and Cruze Farms. We’d also like to say thank you to Tandur Indian Kitchen, Newk’s Eatery, Sweet P's and McAlister’s Deli for help filling the plates! Also, a big shout out and thank you to Bassmaster Pro Brandon Coulter! 

Needless to say, we had a blast. Thank you to everyone that showed up! 

Wrap up in your new favorite hoodie!

Lets face it, winter is almost upon us. It's getting cold out there and you know what that means. It's hoodie weather! 

Your employees and customers would appreciate a great new hoodie to keep them warm as the days grow short. If your business works outdoors, your employees will be thanking you for the extra layer. Just think, any time they go outside your brand will be prominently displayed. As a gift to a customer, the hoodie will remind them of your business every time they put it on, associating the warmth of the shirt with good feelings toward your company.

We have added special hoodie pricing to our specials page. Check back often for more new specials. 

Get More Bill For Your Buck!

Instead of just picking a hat for your logo, imagine that you could create your own hat for the same cost, and wouldn’t have to pay for them until they were delivered. What if it was all just a matter of a little more time?

With a bit of forethought and planning, an amazing hat with a great price could be yours. Our overseas programs can customize an original hat in about four months. These hats can feature customized fabrics, various embroidery styles, patches, trim, colors, closures, profiles, custom labeling and much more! Such options transform an ordinary hat into a true retail-quality piece of headwear. 

The process--from an idea to a physical sample--does, however, takes some time, from the thought, to the design, to construction and shipping. But the sky is the limit!

Take these two hats for instance. They are comparable in price. The primary difference is that Mercury’s hat took an extra 90-120 days to produce. Well worth the wait if you’re in need of 144-288 pieces, the standard production requirements. 

Contact Threds today to get started. We have great relationships with our overseas vendors, and our sales team and artists will work hard to help transform your idea into reality

NOW OPEN! Threds Lab

NOW OPEN! Threds Lab

Design your own shirt. Make a custom shirt from the comfort of your own home! You can design, share, and order your custom shirts in our new Threds Lab tool. Design an awesome shirt from scratch using over 11,000 different clip art. Upload your own design using our design upload function. Need some inspiration? Choose from over 2,100 design ideas, perfect for any occasion. Need help? Chat with one of the staff, using our online chat function. 

T Shirt Vocabulary

T Shirt Vocabulary

The terms used to describe shirts can be confusing. Here is a list of common apparel vocabulary words. Hopefully this will help you make a more informed decision on your next custom screen printing order from our Knoxville, TN facility. 

Shiny shirts? We can do that!

Through some vigorous trial and error, experimenting and research we have perfected our foil printing process! The gallery below shows the step by step process we use to apply the textile foil to the new "9 Mantra" from the House of Shroom!

Your Exclusive Under Armour Dealer

Threds has an exclusive Under Armour distribution deal in East Tennessee!   

We have a complete catalog of Under Armour products that you can customize with your logo. Your brand can be opposite that iconic UA logo. These products are top of the line, containing the newest Under Armour technology. Bags, hats, polos and performance wear, nothing less than the top quality you expect from Under Armour. 

Contact us today to see the whole catalog of products!