PROJECT OVERVIEW
When Kenny Chesney launched his landmark residency at the Sphere in Las Vegas, Threds Inc. was proud to step in as the exclusive merchandise partner. From concept to design, production to delivery, our team built a one-of-a-kind program that went far beyond traditional concert merch, it was an immersive brand experience.
From Concept to creation
The Threds design team developed the full range of products for the residency, creating a collection that reflected both Kenny Chesney’s style and the energy of Las Vegas. Every detail was considered—from premium apparel and headwear to collectible posters, glassware and high-end accessories, ensuring fans had meaningful ways to remember their experience.
a full scale retail experience
A flagship merchandise store at The Venetian showcased the complete product line, including our custom hat bar, where fans could choose a hat style, pick their color, and customize it with exclusive designs. Each hat was heat-pressed on site, creating a personalized souvenir as fans explored the space.
Inside the Sphere itself, several points of sale featured a variety of exclusive merchandise assortments. Threds worked behind the scenes to design, produce, and supply all of these products, ensuring every detail was consistent and true to Kenny’s brand.
EXCLUSIVE VIP MERCHANDISE
For fans seeking the ultimate Kenny Chesney experience, Threds developed and produced exclusive merchandise for VIP ticket packages. These limited-edition items were designed to feel special and collectible, offering VIP guests unique keepsakes that elevated their concert experience.
BEYOND THE SPHERE
The project didn’t stop in Las Vegas. Threds also launched and now operates Kenny Chesney’s global e-commerce store, giving fans everywhere access to the same level of quality and design. From sourcing and screen printing to warehousing, fulfillment, and worldwide shipping, we oversee every step of the process.
WE DO MORE THAN MERCH - AN EXPERIENCE
This project represented more than selling products, it was about building an experience that matched the scale and energy of Kenny Chesney’s music. By combining creativity, logistics, and flawless execution, Threds delivered a program that left fans with lasting memories and set a new standard for artist merchandise.
