case studies
Threds partners with companies of all sizes to expand their brands' reach with custom merchandise and apparel. Below are just a few examples of our work and how we have helped companies achieve greater success through our services.
mercury marine
Threds has been a partner of Mercury Marine since 2009. We design, manufacture, warehouse and deliver all official Mercury Marine apparel and manage their online platform called the Mercury Dockstore.
SugarlandS Shine
Sugarland Shines, a moonshine distillery located in Gatlinburg, Tennessee utilizes their partnership with Threds to design and produce merchandise for their gift shop and online store. In addition, Threds helps with warehousing and inventory management so that Sugarland Distilling Co. can focus on making great moonshine.
UNIVERSITY of Tennessee
The University of Tennessee happens to be located in Knoxville - Threds' hometown. Threds has been an integral part of UTK's promotional marketing from designing and producing merchandise for the university bookstore to producing thousands of t-shirts to giveaway at UTK sporting events.
Mellow Mushroom
Every Mellow Mushroom is locally owned and operated which is why each one has a completely unique layout featuring custom designs, artwork, color schemes and signage. No two stores look the same. Their uniform program has always teetered on the edge of being progressive, with a noticeable thread of their original 70’s vibe still pulsating through every design.
KENNY CHESNEY
Threds is proud to partner with Kenny Chesney, taking on the full scope of his merchandise program beginning with his landmark residency at the Sphere in Las Vegas. For this high-profile launch, we managed the entire onsite retail operation from venue-wide merchandise to VIP-exclusive items and introduced a one-of-a-kind custom hat bar where fans could create their own personalized designs. The project set the tone for a fresh, elevated approach to Kenny’s merchandise.
WINDROCK PARK
Windrock Park in beautiful Oliver Springs, TN, is more than 72,000 acres of outdoor bliss, a privately owned playground offering hiking, biking, camping, event hosting, and over 300 miles of the finest, tire-spinning, grill-caking, mud-slinging, off-road action available. Among other amenities, the park includes a robust and inviting General Store, offering souvenirs and commemorative apparel, designed and produced by Threds.
Company Distilling
For Company Distilling, we helped translate their craft-first mindset into custom apparel and merchandise that feels just as intentional as what’s in the bottle. Thoughtful design, premium production, and a strong brand story brought to life.
