Threds has a strong partnership with the University of Tennessee and helps support them on many projects, year round. Not only does Threds design and produce custom merchandise to be sold at the University Bookstore, but they also partner with different schools across the University on a variety of projects. From student rewards programs to university sponsored sporting events - Threds is an integral part of the University of Tennessee's ongoing effort to amplify school spirit and student engagement through custom, high-quality apparel.
Each year, the University of Tennessee hosts the "Checker Neyland" game which calls for fans to wear either white or orange, the University's signature colors, based upon their seat location in the stadium. This mass coordinated effort is a fun, spirited way to rally fans around the football stadium. However, getting tens of thousands of fans to coordinate and wear the correct colors can be a monumental challenge.
Threds designs, produces and supplies the apparel needed to make this game extra special. Each year, Threds introduces new "Checker Neyland" designed t-shirts to be sold across the University. These designs capture the spirit of the event and supply the amount of shirts needed to support the demand,
An event this large has a lot of moving parts. The designs and products created by Threds allow fans to get the correct color shirt prior to game time. The result of a checkered stadium is unlike any other event and Threds happily supports the University on pulling this off each year.